Site behavior
Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.Identifying users
Publishers must not pass any information to Google:
- that Google could use or recognize as personally-identifiable information; or
- that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
